Chapter 1: New Beginnings

Greetings to everyone as we embark on another journey around the sun. As we transition into the new Gregorian calendar year, I am excited to share my latest reflections, thoughts, and writings in this newly introduced feature I’ve dubbed—perhaps rather unimaginatively—Monthly Muse.

Starting off the year, I'm currently engrossed in a book titled:

“Graphic Design For Everyone: Understand the Building Blocks so You Can Do It Yourself” by Cath Caldwell.

Graphic Design For Everyone: Understand the Building Blocks so You Can Do It Yourself

Purchase Graphic Design For Everyone: Understand the Building Blocks so You Can Do It Yourself 01 by Caldwell, Cath (ISBN…)

This resource is perfect for anyone looking to harness the power of design for personal projects or to elevate a growing business. It serves as a comprehensive guide to becoming an impactful and motivating visual communicator.

Branding Insight

One key lesson I’ve gleaned in branding is that many businesses must undergo a fundamental shift in their mindset. Embracing a brand-focused strategy often contradicts the familiar “x input = y output” mentality that many leaders find comfortable. A brand is a long-term asset that, when nurtured effectively, yields substantial benefits over time.

Inspirational Campaign

I’d like to highlight the campaign by WeTransfer, a platform that resonates deeply with its user base—primarily creators. The campaign is:

This campaign is meticulously crafted, beautifully executed, and demonstrates a profound appreciation for its community.

Memorable Quote

A phrase that has resonated with me is:

“Big doors swing on little hinges.” — W. Clement Stone

Recent Notes

Here are some reflections from my latest readings:

• Book Insights: “Superfans” by Pat Flynn

  This book offers a framework for brands and businesses aiming to cultivate a dedicated community from scratch.

• Brand Management Reflection:

  “Today, I took charge of the brand, oh what a day!”

As I conclude this month’s thoughts, I want to extend a warm welcome and thank you to my newest followers: Tyler Strobel, Prath Krishnamoorthy, Tim Anderson, Kittivit Kanokwanvimol, Divya Shlokam, Nine Blaess, Dirga Naufal Widyatama, Sirapa Supakalin, RONI-EDUCATE, and Yumnaaliffaa.

Until next month!